The Perils of Willful Blindness: How Entrepreneurs Can Avoid Detrimental Ignorance
“No one is blinder than those who do not want to see.”
This ancient proverb warns of the dangers of willful ignorance - intentionally turning a blind eye to inconvenient truths and unpalatable realities. For entrepreneurs and small business owners, willful blindness can be catastrophic. When launching a venture, deliberate ignorance of potential problems or market realities often leads to failure. This article will explore how entrepreneurs can recognize and avoid detrimental blindness.